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But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.
"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.
But, apparently, things didn’t go as well as they anticipated.