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However, Rachel still has feelings for Dex and still can't say anything.

Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days.

Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made. When she was in law school she fell for another student, Dex, who comes from an affluent family, but she was too shy to say anything.

Turns out, not only is he a hottie of unfathomable proportions, but he's also a star who can turn out layered performances, like he does in the new flick "Something Borrowed," while also being a nice, genuine guy off-screen.

Few people understand the complexity of Colin better than author Emily Giffin, who penned the best-selling 2005 novel on which his upcoming movie is based.

When Dex meets her best friend Darcy, who sometimes treats her like dirt, Darcy makes a move on Dex and gets him.