Satisfying your partner’s needs or wants increases how much he or she There must be a balance between the likability and desirability factors.
Since it’s easy to get caught up in the aloof and challenging parts of a relationship, this necessary liking-desiring balance could be more difficult to achieve without the friendship part fully in tact.
However…If you’re in the category of male/female friendship in which something more could definitely be on the horizon, know that taking that leap of faith could be the best decision you’ll ever make.
It might feel scary, and you might fear that it’ll ruin the connection you already have, but the best – and easiest – relationships truly grow from friendships.
Similarly, "nice" men and women often feel like they finish last in relationships, being picked over for "bad" boys and girls who appear more desirable (see here).
Even those in long-term relationships who fall into friendly, companionate love sometimes need help re-sparking attraction and passion.
That research also found an interesting distinction between behaviors that created "liking" and those that increased "desire" (Dai, Dong, & Jia, 2014).