Domains such as and with landing pages such as this: The screenshot is no cropped, this is actually the complete page.If you are thinking of cloacking or hidden content, just take a look at the Google cache: From a classical SEO perspective, these rankings can hardly be explained.
Brands, on the other hand, have seen a boost in rankings.
This trend is not yet noticeable in other international markets, which could indicate that the update has not yet been rolled out globally.
The new year has begun with a confirmed Google update.
However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update.
Initial analyses from the weekend 9/10 January were focused on this.