“We didn’t see much point having a geography-based app because our users would find the nearest 'match’ lives 50 miles away,” Lucy says.“So we decided on an event-based app, as that’s the way people socialise in the country.” In 2006, when the Reeves sisters decided to give online dating a go – secretly, because the notion of finding love with a stranger via the internet had only recently started to lose its stigma – they failed to find a dating site aimed at young, country-minded singles.
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Her townie friends find it hilarious but the 24-year-old, who is a special funds coordinator at St George’s Hospital, in south London, with a passion for interior design, believes the internet is her only hope of finding love.
Internet dating has moved on since the early Noughties, when singles exchanged lengthy emails before arranging to meet in person.
When Lindsay, who lives in Beaconsfield, attends the inaugural Country Life Fair in London later this month, she’ll be able to connect with potential suitors using Muddy Matches’ new dating app, exchanging text messages before – hopefully – meeting people in person at the champagne bar.