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I'm not sure it's feminist as much as it simply reverses gender roles and makes women make the first move.

I was expecting to hate it (I am lazy, so the idea of an app with the premise of me having to send a ton of messages was unappealing), so I put it off and reviewed it last intentionally.

Unfortunately, though, just like that certain someone who fails to call for a follow-up date, there are indications these sites don’t come through on their promises.

A team of researchers led by Eli Finkel, a professor of social psychology at Northwestern University, decided to test the claims of dating sites by comparing the likelihood that users would not only find, but also stick with their “online soul mates” for the long haul.

Sites may say they use scientific methods and proven algorithms as the basis for matching, but they don’t release the data due to proprietary reasons, or the data they produce don’t fit the criteria for scientific acceptability.

Dating sites don’t use controlled studies, for example, which would be nearly impossible.

Two friends also told me this has happened to them.