In the back corner of the room, Christian Rudder sat by himself at the bar, nursing Stephen King’s “It.” Rudder, the 39-year-old president and co-founder of the online dating site OKCupid, had come to deliver a distilled version of what he’s been working on for the last five years.
In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.
But in 2009, Rudder said, “It was a different world because no company ever published any of their data about it.
So even just the fact of publishing some stats felt kind of transgressive.” Rudder’s first post about race — “How Your Race Affects The Messages You Get” — topped 1 million views. His writing on OKTrends didn’t somehow speak to a larger, introspective truth.
“It is kind of terrible.” Later, somebody in the crowd shouted a question: “Could you point to an age at which, for a woman, it’s not even worth signing up? In the age of Big Data, the empirical has deciphered the intimate. udder is now the president of OKCupid, but in 2009, before he started OKTrends, OKCupid was close to the end.
The company had enough money to last until the end of the year, but without further investment that would be it.
Accompanied by a slideshow, he brought up a chart of how straight women rate the men on OKCupid based on their age.