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More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!

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Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.

The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.

The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.

The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.

Online dating sites use market metaphors to match people.