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The Swedish online dating market is quite international in the sense that most of the big dating brands are present.

In larger cities, especially Stockholm, it’s very common to use many dating services.

However, we mostly see Sweden as a testbed, not a market we are planning to conquer.

Yes of course, but we don’t see the point in implementing payment features as long as our user base is somewhat limited.

The product itself is important, but without solid marketing resources it’s tough.